Episode Summary
David Bain introduces the Pump and Funnel Marketing Model — the unified framework helping professional marketers connect every activity, from awareness through to advocacy, into a single coherent strategy.
Key Takeaways
The standard marketing funnel does not account for the circular nature of customer advocacy — the pump fills this gap.
Hub content sits outside the funnel and serves audiences not yet ready to buy.
Hero content maps to awareness, Help content to consideration.
The 6H framework extends the original 3H model with Heart, Happy and Human content.
Every marketing channel maps to a specific content type.
Full Discussion
In this opening episode, David Bain explains how the Pump and Funnel Marketing Model came to exist — tracing its development from his first digital marketing training session in 2007 to the fully formed framework it is today.
The episode begins with the familiar awareness, consideration, conversion, loyalty and advocacy funnel, before showing why that model alone is insufficient. David introduces the lake of loyalty and the pump mechanism — the key innovation that sets the Pump and Funnel model apart from a standard funnel.
Sources & Further Reading
- The Pump and Funnel Marketing Model — full overview of the model and how it evolved.
- Applying the 3H Content Framework
- Extending the Model: The 6H Framework
- David Bain — content marketing strategist
- Pump & Funnel YouTube Channel
